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“Too much money has been left on the table in the past, and we can not continue to spend with our direct customers while not seeing a true return on our investments. Salespeople need quick and easy tools to make financially beneficial decisions with customers and to understand the impact of those decisions on not only their territory, but also on our company's overall profitability. ”
   
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Bay Valley Foods Selects Blacksmith Applications for Trade Spending Management
August 9, 2007

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