With over 23 years of experience in foodservice sales management, marketing, strategic planning, and operations, Bob brings a wealth of knowledge and understanding of the foodservice business that will prove invaluable to the growth of Blacksmith Applications. He spent 21 successful years with General Foods/Kraft Foods and most recently was the Vice President of Foodservice for Topco Associates where he was responsible for the development, management, and growth of a $550 million business.

During his tenure at Kraft, Bob was recognized several times for his outstanding accomplishments:

		Superior Achievement Award in 1999 – Kraft’s highest award
		Circle of Excellence Award two years in a row for outstanding sales results
		Five Star Award for the development of Kraft’s new distributor trade program
		Pride in Performance Award four years in a row for highest sales increase
		Superior Achievement Award in 1999 – Kraft’s highest award

Bob is responsible for driving sales at Blacksmith and for developing solid business relationships and partnerships that will continue to aggressively grow the company for years to come.