Learn it, know it, live it. The food business has been a part of David’s life for the last 17 years. Having most recently worked as a Region Manager at Kraft Foods Global, North America’s largest food marketing and manufacturing company, David is well versed in the day-to-day sales and marketing activities that drive a manufacturer’s top and bottom line growth. While at Kraft, he led and developed regional sales teams that achieved consistent volume and mix improvement, and he also led a national account team which delivered annual contribution margins in excess of $25 million.

Prior to his tenure at Kraft where he worked in both the United States and Canada, David held positions in sales, business development, and product management at Multifoods, Inc., Canada’s leading manufacturer of consumer, industrial, and bakery flour and mixes. At Multifoods, David was personally responsible for major national accounts such as General Mills and Kellogg’s, and he was also responsible for the sales and marketing of specialty ingredients on a North America-wide basis.

His extensive industry experience will serve him well in his business development role at Blacksmith where he will be responsible for new account sales that will continue to drive Blacksmith’s rapid growth.