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Paul is a foodservice lifer. He has spent
his entire career in foodservice and has been the visionary and
driving force behind Blacksmith Applications rise and success. Paul
cut the manufacturer apron strings in 2000 to found awayX Solutions
(Blacksmith Applications) after 13 years of exemplary work at Kraft
Foods, one of the largest foodservice manufacturers in the world.
Immediately prior to founding the company, Paul was the Director
of New Product Development at Kraft Foods where he was responsible
for identifying and developing new categories for growth. His long
career with Kraft included a broad range of assignments in sales,
marketing and strategy where he demonstrated powerful leadership
skills and a passion for innovation. His contributions were recognized
on numerous occasions: |
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Elected to the Circle of Excellence four consecutive
years in 1988-92 [in recognition for the Top 10 performers in generating
new revenue]. |
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Recipient of their prestigious Superior Achievement
Award in 1999 [recognizes 100 individuals out of 25,000 for their
extraordinary contribution to the growth of the company] |
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Nominated to the President’s Club in 1994
[awarded to 50 employees for their superior contributions to the
company] |
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| Externally, Paul has also been recognized
for his work. |
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1996 -- recognized by Brand Week magazine as one
of 10 Consumer Packaged Goods marketers in its annual feature, “The
Next Generation of Brand Masters”. |
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2003 -- named one of 50 entrepreneurs recognized
nationally by the National Foundation for Teaching Entrepreneurship
(NFTE) for his contributions towards the goals of that organization.
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| Paul received his MBA from the Kellogg Graduate School
of Management and his undergraduate degree from Michigan State University.
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