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Chris brings over eight and a half years of diverse,
proven foodservice experience to the table. He spent five and a
half years with Kellogg’s Foodservice in various positions
related to sales, marketing, business development, information services,
application design, and project management. Prior to joining Blacksmith
Applications in 2003, he served as a Senior Business Consultant
to major food manufacturers for I-many, Inc. in their Foodservice
and Consumer Packaged Goods divisions.
In his previous life, Chris worked in sports marketing and sales
for several professional basketball teams including the New Jersey
Nets and Houston Rockets of the National Basketball Association
and the Wichita Falls Texans of the Continental Basketball Association.
Unfortunately, he never got to play.
Chris is charged with developing Blacksmith Applications’
go-to-market strategy, marketing communications, brand identity
and image, and product marketing. He is also responsible for listening
intently to our customers and our industry to define market requirements
and to design application functionality to meet those specific requirements.
Chris received his degree from The Pennsylvania State University. |
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