“Driving ROI with our distributor spending has become a primary focus for our organization, and we wanted to select a vendor that could provide us with the most efficient tools and improved processes possible to maximize those efforts. Blacksmith, by far, was the clear-cut answer to helping us achieve our goals of improved spending and greater profitability.”

Bob Smith, Senior Vice President & General Manager
Mission Foodservice

“Too much money has been left on the table in the past, and we can not continue to spend with our direct customers while not seeing a true return on our investments. Salespeople need quick and easy tools to make financially beneficial decisions with customers and to understand the impact of those decisions on not only their territory, but also on our company's overall profitability. ”

Tom Daley, Vice President of Field Sales-East
Mission Foodservice

“Trade promotions continue to grow and are an important cost and line item with our business. To effectively manage this growth, we needed a state-of-the art trade spending system that would provide the functionality, and more importantly, the information we require to make educated, strategic decisions. We chose Blacksmith for two primary reasons - their extensive industry knowledge and experienced staff and their ability to grow with us and with the foodservice industry. It's important for us to have one standardized trade solution for our business, but it's equally important for us to have a progressive partner with whom we can leverage their knowledge base from numerous implementations as well as from consultative engagements with other manufacturers in our industry. The improved business practices and processes that they can deliver on a long-term basis are vital to our growth.”

Gary Ziznewski, Chief Financial Officer Senior Vice President, Finance and Logistics
Sabert Corporation

“Since the deviated price incentives in our operator business are often concurrent with our distributor trade spending — where programs can contain multiple layers of incentives — it's imperative for us to know the impact of double and triple-dipping on profitibility. Blacksmith makes it easy for us to identify where there is the most pressure on our margins. ”

Diana Robertson, Controller
Reser's Fine Foods