Tremendous challenges face manufacturers when deciding where, when, and how to spend trade monies. More often than not, the associated burdens are assumed to be a cost of doing business. Manufacturers are uncertain of how to approach their trade spending to achieve maximum return on investment. And it’s difficult for them to measure their efforts with a lack of evaluative tools and being stuck with apples and oranges for comparison.

In conjunction with Technomic, Inc., the leading provider of fact-based research and consulting for the foodservice industry, we’ve conducted numerous trade spending studies with manufacturers to identify industry benchmarks that show how the industry is actually spending trade dollars versus how they’d like to perform. The studies, based on process and practice analysis, program structure evaluation, and client data from our contract, trade, and deduction management applications, provides the information you need to compare apples to apples to determine if you’re spending wisely.