It’s rather easy, although still very important, when implementing software, to focus solely on features, functionality, data, and interfaces. What often gets lost in the mix, however, is the necessary “change management” for the individuals and departments that will be affected by the new solutions and process changes.

Rolling out software on time and under budget is only half the battle – an implementation is only as successful as the level of use and satisfaction of its users. It’s critical for an organization to internally market and promote the project to ensure optimal solution adoption and usage. It doesn’t do any of us any good if your employees don’t fully understand the reasoning behind the change, buy into and positively embrace the “new way of doing things,” and use the software to its fullest capabilities.

In order to keep the wheels from slipping off, we’ve developed LINCHPIN^SM – an internal marketing and solution adoption program. LINCHPIN^SM is designed to help our clients effectively communicate project information and solution benefits, reduce resistance to change, increase the speed of solution acceptance, and ensure confidence and competency in using the new applications. It provides the necessary elements to effectively drive everybody towards the ultimate goal, and that is using the applications to the fullest to realize maximum benefits.